Akkroo

A pioneering new brand that enables exhibitors to take the lead.

Whilst employed at We Launch

With a market-leading software solution, Akkroo is making lead capture simple, effective and measurable for exhibitors. But to grow further, they needed a brand that conveyed a uniqueness and relevance to large global businesses for whom exhibiting at events plays a major strategic role.

Whilst at We Launch I created a new identity, brand toolkit and style guide that provided Akkroo with a strong and identifiable position in their market, rooting them in the events space whilst highlighting their key value of helping people exhibitors make better connections and take the lead.