Ultra X

One of the world's most unforgiving multi-day races.

Whilst employed at We Launch

Whilst employed at We Launch I worked with Ultra X, one of the planets toughest foot races. The founders were looking to evolve and expand the event into a much larger entity, with a vision of becoming the world’s leading ultra marathon series. Ultra X was born, making multi-day racing accessible to all - as synonymous to endurance sport as IronMan is to triathlons

To enable the brand to grow in line with its aspirations, we created a new logo, visual identity and colour palette that were devised to be confident, distinctive and bold.